Strategic Priorities

To achieve the objectives, MTS continuously pursues the following goals:

• Expand and further develop operations in the regions MTS currently services by focusing on increasing revenues in these markets
• Provide new and varied tariff plans as well as VAS that appeal to the Company’s various subscriber segments, aiming in particular at enhancing the MTS brand perception and increasing subscriber loyalty
• Expand MTS’ operations and further develop the Company’s commercial services in CIS countries as attractive opportunities arise through acquisitions of existing operators or new licenses
• Explore other selective opportunities in growing markets outside the CIS with the goal of sustaining double-digit growth
• Enhance innovation and technology, especially in the more developed markets of Russia and Ukraine
• Commence the technical and commercial roll-out of 3G in Russia, Uzbekistan and Armenia
• Acquire 3G licenses in other CIS countries and prepare for further 3G network development
• Develop and offer an attractive data service portfolio to stimulate the usage of 3G services
• Increase cost efficiency in the countries where MTS operates, including taking advantage of synergies and economies of scale within the CIS
• Become a leader with respect to the quality of the management team, employees and company culture
• Develop best practice corporate and social responsibility activities