Business Strategy

MTS’ primary goal is to maintain its position as a leading mobile operator in Russia and the CIS. The Company seeks to take advantage of opportunities to expand its network coverage in the Russian Federation and other countries, particularly within the CIS.

In 2007, MTS continued to develop its redefined approach to customers through the promotion of its brand and the introduction of new products and services. As part of its customer-centric strategy, MTS strove to gain a more profound understanding of its markets, industry trends and the key challenges for the Company moving forward.